Privacy Policy

At Critics Clothing, we are committed to protecting your privacy and meeting the requirements of applicable data protection legislation. This privacy policy explains the following areas:

  • personal data collected by Critics Clothing;
  • reasons for collecting personal data;
  • sharing of personal data;
  • contact from Critics Clothing and contact preferences;
  • transfer of personal data outside the European Economic Area (“EEA”);
  • security of personal data;
  • personal data and your rights;
  • retention of personal data;
  • third party sites;
    cookies;
  • children; and
    policy changes.

When we talk about “personal data” in this policy, we mean any information which could be used to identify you, either directly or indirectly, for example in combination with any other information we may hold about you.

This privacy policy covers our use of your personal data which we collect about you during any interaction you may have with us. It covers the collection of personal data in-store, via the Critics Clothing website (www.criticsclothing.com) (the “Website”), via the Critics Clothing mobile application (the “App”), via our customer feedback survey or market research, from competition entry and from our pages on third party social media channels such as Facebook, Twitter, Tumblr, Pinterest, Instagram, LinkedIn, YouTube and so on.

For further information on the personal data we collect about you, please see the “Personal Data collected by Critics Clothing” section below.

In this privacy policy, when we refer to “we”, “us” or “our”, we mean Critics Clothing LTD of Capitol House, 2-4 Heigham Street, Norwich, Norfolk NR24TE, We are the data controller of the personal data that we collect from you.

Please read this privacy policy carefully to understand our practices regarding your personal data. If you have any questions, comments, concerns or complaints about any aspect of this privacy policy, please contact our team on team@criticsclothing.com.

If you remain unhappy with a response you receive from us you can also refer to your data protection regulator – in the UK it is the Information Commissioner’s Office (ICO) (www.ico.org.uk/concerns). For other EEA countries see https://edps.europa.eu.

Personal data collected by Critics Clothing

We will collect and use the following categories of personal data about you:
(1) Personal data you share with us
When you order from us, either on the Website or on the App, when you register for a Critics Clothing account, when you sign up to our mailing lists (eg. news, product updates, sample sale), or when you complete one of our customer feedback surveys or enter a competition, we may ask for (one or more of) your name, title, gender, date of birth, email address, delivery address, telephone number, credit or debit card number, registered address of the card (referred to on the Website and App as the “billing address”), CVC number, the card’s expiry date and a contact phone number for the registered address of the card.

(2) Personal data we collect about you in our stores

  • If you visit one of our Critics Clothing stores:
    you will be asked if you would like to provide your name, title, date of birth, e-mail address, postal address or phone number;
  • we may also collect additional personal data in our client books such as your nationality, your occupation, the company you work for, your children’s names, your interests, your clothing and shoes sizes, and your product preferences;
  • you will be asked whether you agree to receive marketing communications via email, phone call, SMS or post, each channel separately;
  • and for security reason, you will be filmed by our CCTV system, when visiting our premises.

(3) Personal data we collect about you
We collect some personal data, as well as other information in the form of anonymous or aggregate statistics, when you use our Website and App. We may collect:
IP address;
MAC address;
other browser-generated information, e.g. browser type, operating system, date and time of access, how long a person looks at a website, what they look at etc; and
location information.
We collect some of this information using cookies. You can find more information on what cookies we use, how we use them, and your options for changing how we use them in the section below on “Cookies” and in our Cookies Policy.
(4) Personal data we receive from other sources
When you interact with us, or use any of our pages on social media sites, such as Facebook, Twitter, Pinterest, Instagram, YouTube, LinkedIn and Tumblr, we may collect information about you which could include personal data, for example, when you “Like” a post on our Facebook page, or “Follow” us on Twitter. Those social media sites will also have their own privacy policies explaining how they use and share your personal data. You should carefully review those privacy policies before you use social media sites, to make sure that you are happy with them.

Reasons for collecting personal data

(1) Personal data you share with us
We use the personal data you share with us in order to perform our obligations under any contract we have with you, and specifically to:

  • provide you with our products and to fulfil orders that you place with us on our Website or on our App;
  • create and help you manage your Critics Clothing account;
  • allow you to return your Critics Clothing product, if you change your mind;
  • respond to your questions and requests; and
  • send you information on any changes we make to our policies or terms.

Where you have given us your consent to contact you, we will use your personal data to:

  • send you newsletters, marketing communications, products update and suggestions on how to care for your Critics Clothing product;
  • contact you to invite you to special events;
  • send you an invite to our sample sale if you have subscribed to it; and
  • notify you of other Critics Clothing products we think you might like based on your previous purchases.

You can withdraw your consent at any time.We use our legitimate interests to enhance your customer experience and provide the best in class service; therefore we will:

  • remind you of what you may be missing if you have put items in your “Shopping Cart” on the Website or App and then abandoned them;
  • send you surveys for feedback on our services to enhance your customer experience; and
  • keep track of your requests and interactions with our customer service, via contact forms, telephone calls or direct email.

(2) Personal data we collect about you
We use the personal data we collect about you for our legitimate interests so that we can:

  • tailor the way that you interact with us in the future, such as tailoring certain emails and also show you certain adverts, products or offers in which we think you may be interested, both on our Website and App and on certain third party websites (including on social media);
  • analyse how our Website and App are used, so that we can constantly improve the services that we offer;
  • analyse your feedback, and understand your expectations on our products or services to optimise your customer experience;
  • record CCTV footage of our premises and visitors for the security and safety of all our staff, visitors and products; and
  • retain preferences and other personal data or information disclosed during conversations in store or over the telephone to ensure the best customer experience.

Not all of the information used for these purposes is “personal data”; some of it is anonymised or used on an aggregate basis.

(3) Personal data we receive from other sources

We use the personal data we receive from other sources for our legitimate interests so that we can develop an understanding of what people think about our products and services, so that we can constantly improve them.

If you have opted-in for marketing communications. You can change your preferences at any time by contacting us on team@criticsclothing.com, or via your online Critics Clothing account.

Sharing of personal data

We may share your personal data with the following third parties:
other companies in the Critics Clothing for operational and business reasons, and if you have agreed they can send you marketing e-mails;
service providers who help us to operate our Website and App, fulfil your orders and deliver our products to you; for example, credit reference agencies, couriers, payment providers, IT support and so on;
market research and customer survey companies to help us develop and improve your customer experience. We provide these companies with only the information they need to perform their services and work closely with them to ensure that your privacy is respected and protected. These companies are prohibited by contract from using this information for their own marketing purposes or from disclosing or sharing this information with anyone other than Critics Clothing;
fulfilment companies to send mailing to your postal address if you have consented to receive mailings; and
certain regulatory bodies, government and enforcement agencies, if we need to do so or are requested to do so.

We will also share personal data collected about you with social media channels, advertising networks and other third parties who help us to understand how our Website and App are being used, how well our advertising works and how we can improve; to provide ad measurement services and to target advertising (and in some cases, we may allow those third parties to collect and receive data themselves for these purposes, which they may also collect from elsewhere on the internet and other apps). This information is collected using cookies and other similar technologies. You can find more information on what cookies and technologies are used, how they are used, and your options for changing how we use them in the section below on “Cookies” and in our Cookies Policy.

If we decide to sell or buy any parts of our business, we may also need to share your personal data with the buyer of those parts of the business. In those circumstances, we will make sure that any new buyer will promptly give you details of how they will use your personal data, and your options for changing that.

We will not sell your personal data to any third party.

Contact from Critics Clothing and contact preferences

From time to time, we will send you aftercare e-mails relating to your Critics Clothing product.

Where you have consented, we will also send you e-mails with information in relation to any products which are similar to your Critics Clothing product, and which we think you might like.

We will only send you e-mails with information in relation to any other products, special offers or competitions, if you have agreed that we can (sometimes referred to as an “opt-in”). You can sign up to receive communications by e-mail, by post, by text/SMS or by telephone call about our new collections, exclusive online offers and events.

We will also only share your personal data with third parties for them to send you marketing e-mails or communications, if you have agreed that we can send you such communications.

In any case, you can ask us to change your communications preferences or to stop contacting you at any time, by contacting us on team@criticsclothing.com or by using the unsubscribe option in each e-mail.

Transfers of personal data outside the European Economic Area

The personal data that we collect about you may be transferred to, accessed, used or stored in, a country outside the European Economic Area (“EEA”), either by us or by any of the third parties with whom we share your personal data.

We will make sure that any transfer of your personal data by us or by those third parties, complies with the laws which apply to us. In any case, the transfer, access and use or storage of your personal data will continue to be governed by this privacy policy.

Security of personal data

We care about your personal data and know that you trust us to keep it secure.

We use appropriate technical and organisational measures, including encryption, to protect your personal data, and review those regularly.

Unfortunately, the transmission of personal data via the internet is not completely secure. Although we will do our best to protect your personal data we cannot guarantee the security of your personal data on transmission via the internet.

Where we have given you (or where you have chosen) a password which enables you to access certain parts of our Website or App (for example, for your “Critics Clothing” account), you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

Personal data and your rights

You have the right to ask us to update and correct any out-of-date or incorrect personal data that we hold about you free of charge.

You also have the right to access any personal data that we hold about you. To prevent fraudulent access, we shall require you to provide suitable ID to confirm who you are, before we provide any personal data to you.

If you have an online customer account, you can amend or update your information by logging into “Critics Clothing” on the Website or App and amending your details as appropriate.

If you have created a customer account in-store, you can amend or update your information by contacting us on team@criticsclothing.

If you wish us to erase your personal data or restrict our processing of your personal data please contact our customer service on team@criticsclothing.com.

Third party sites

Our Website and App may contain links to other websites and social media sites operated by third parties. Please note that we have no control over how those third parties collect and use your personal data. Those third party sites may have their own privacy policies. You should always read the privacy policy of each website you visit carefully.

Third party sites

Our Website and App may contain links to other websites and social media sites operated by third parties. Please note that we have no control over how those third parties collect and use your personal data. Those third party sites may have their own privacy policies. You should always read the privacy policy of each website you visit carefully.
Cookies

Our Website and App use cookies to collect information about you, including some personal data. “Cookies” are small data files which are placed on your device via your web browser when you visit the Website, or via the App. Any personal data collected by those cookies will be used in accordance with this privacy policy.

You can find more information on what cookies we use, how we use them, and your options for changing how we use them in our Cookies Policy.

Children

Our Website and App are not directed at, nor do we knowingly collect personal data from, people under the age of 13.
If you are a child, please do not attempt to register for any Critics Clothing products or services, or otherwise provide us with any personal data.

Policy changes

From time to time we may make changes to this privacy policy. If we decide to do so we will post the changes on our Website and on the App so that you are always aware of what personal data we collect about you, and how we use it. If we need to, we will e-mail you with details of those changes and/or ask you to confirm that you are happy with them.

This privacy policy was last updated on 21, May 2019. Please check back regularly to keep informed of updates to this privacy policy.